Beyond the T-Shirt: What Revolutionary Leader Che Guevara Actually Stood For Urooba Jamal - Television del Sur
go to original June 14, 2016

Remembering Che Guevara (Television del Sur)

Few revolutionaries are as well known as the late and great Ernesto 'Che' Guevara. In fact, in what is the most ironic bastardization of his legacy, the communist leader’s iconic image is plastered on to t-shirts, posters and other mass-produced memorabilia and sold worldwide.

“There have been lots of attempts to commodify him,” said Helen Yeffe, authour of 'Che Guevara: The Economics of Revolution' and a professor at the London School of Economics, in an interview with teleSUR.

Speaking to the fact that people who may take in the consumer culture that surrounds him even if they haven’t delved into his works, she added, “Those who consume that [commodification], though, have an idea that he represents rebellion against the established order.”

But what are the actual economic ideas and philosophies behind this much-romanticized figure?

Today’s caricature of Guevara largely overlooks his contribution to Cuba's economic development and contributions to socialist thought. But the man whose image has survived the collapse of the Soviet Union and the changes to Cuban communism, continues to have a profound impact on leftists around the world.

Read the rest at Television del Sur

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Related: The Unwavering Dignity of the Cuban Revolution Has Won (teleSUR)

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