New Age Technology Has Color Blind Men Seeing Red AdNews
go to original April 20, 2016

Color blind men see red for the 1st time in L'Oréal action (McCann Worldgroup Latam)

L’Oréal has released a digital video in Mexico that shows the first time color blind men see their partners wearing red lipstick.

The campaign was created by McCann Mexico, based on the insight that one in 12 men cannot see the color red due to color blindness.

For the campaign, the agency enlisted seven couples in which the men had never seen the color red. Those men then wore special glasses with enchroma technology to be able to see the color on their partners’ lips.

The video is being pushed on all of L’Oréal Paris’s social networks in Mexico. L’Oreal is also asking women to share photos of themselves wearing their favorite shade of red with the hashtag #EsteEsMiRojo or #ThisIsMyRed.

See the original at AdNews

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