HIV/AIDS Campaign Promoting Condoms Goes Too Far for the People of Aguascalientes The Yucatan Times
go to original April 4, 2016

“A thousand ways to love, but only one to protect yourself. Use a condom!” (Mexico News Daily)

Billboards showing two men kissing were too much for some residents of Aguascalientes, where claims of institutional homophobia have put an HIV prevention campaign under the national spotlight.

The advertising is part of a six-month-long, nation-wide campaign designed by National Center for HIV/AIDS Prevention and Control, or Censida, to promote condom use as a means to prevent sexually transmitted diseases.

Text accompanying the photo of the two men depicted on the billboards read: “A thousand ways to love, but only one to protect yourself. Use a condom!”

But on Monday March 28th, an unreported number of the billboards were removed by the state’s Health Services Institute, whose director said there had been complaints about the picture. The institute received about 70 phone calls from people who claimed the picture of two bare-chested men kissing made them feel uncomfortable.

“People were unhappy, and they claimed the campaign represented an attack on values,” said Enrique Flores Bolaños, who felt that the billboards were “only promoting the prevention of sexually transmitted diseases” and nothing else.

Read the rest at The Yucatan Times

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