| Workaholics, This Prank from Mexico Tourism Board Might Make You Really Depressed Ann-Christine Diaz - Creativity | |
| go to original March 31, 2016 |
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Doppelgängers Mexico (Visitmex)
Americans aren't known to be the best vacationers, so this funny/sad stunt from the Mexico Tourism Board sets out to help them change their ways - by sending their doppelgangers to have fun in their place.
Along with its agency Lapiz, Chicago, the Mexico Tourism Board found a pair of workaholics, Mike and Ann, and two people who looked just like them. The twins paid Mike and Ann a visit and showed them some beautiful, but kind of disheartening films - they depicted their doubles floating through Mexico's tranquil waters, leaping into natural blue pools, climbing Mayan pyramids and more.
The campaign debuted online this week and can be followed at #SeeYouinMexico.
Read the rest at Creativity
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