Will Uber Save the E-Commerce Industry in Mexico? Federico Antoni - TechCrunch
go to original March 8, 2016

Uber Mexico has shown how quickly an entire industry deemed too strong or too difficult to overtake can be transformed. With more than ten thousand Uber partners and over 100,000 thousand completed trips every day, the transport giant is living proof to large incumbents that a technology company can reach a meaningful scale without a government concession or a buyout within a few years of operations.

Mexico is poised to be changed by smartphone penetration in ways that few of us can imagine. Powerful connected computers in the pockets of millions and millions of Mexican consumers will certainly change, in some way, every consumer facing industry.

What could not be achieved by Mexican startups with broadband and social media will probably be possible now. Furthermore, Uber has created a new class of consumers that expect a seamless high quality on demand service and most importantly, are willing to pay for it.

Some market observers thought that the entrance of Amazon to Mexico would create the sort of environment Mexico needed to have a large growing and exciting e-commerce industry. I actually think the game changing company was already in Mexico when Seattle got serious about Mexico.

As Uber prepares to deploy additional e-commerce services in the next few years, it will certainly lift the industry by leveraging its impressive infrastructure. In the meantime, I think Uber has already given its best impulse to the industry. It has shown that a crisp value proposition and a great execution can create very large companies in Mexico. It shows founders, investors and retailers that Mexican e-commerce will soon live up to its brilliant potential.

Read the whole article at TechCrunch

Related: Uber to Start Operating in Six More Major Mexican Cities (Yucatan Times)

Image: Uber

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