Can Change4Life App Stop Kids from Eating Sugar? Liz Dwyer - TakePart
go to original January 6, 2016

/Change4Life Sugar Boy (Change4Life)

Most parents wouldn’t allow their child to chow down on sugar cubes, let alone 5,543 of them. But thanks to the amount of added sugar in everyday foods and drinks, that’s what the tots as young as five are eating annually. Those tiny white blocks add up quickly. Over the course of a year, that’s the equivalent of nearly 50 pounds of sugar, more than some children that age weigh.

Now a new campaign, “Change4Life,” launched by Public Health England hopes to help parents significantly reduce the amount of added sugar in their kids’ diet. The campaign follows a declaration in June by scientists in the U.K. that to combat obesity, particularly in children, the amount of sugar people in Britain consume needs to be cut in half.

...The campaign launched with print, television, and Internet advertisements and a website with tips for reducing the amount of sugar kids eat. A clever video posted on YouTube builds a boy’s body out of sugar cubes.

But at the campaign’s core is a free app designed to help parents figure out how many cubes or grams of sugar common items, such as a glass of juice or a bar of chocolate, contain.

Read the rest at TakePart

Related: Mexico’s Sugary Drink Tax Is Working, Study Suggests (Time)

Related: Here’s What Happened When a Guy in Amsterdam Quit Sugar for a Month (TakePart)

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