Sex & Special Effects Spice Up Pemex Safety Movies Eric Haun - Maritime Professional
go to original July 11, 2015

In one movie, two bikini-clad women sashay around a swimming pool in stiletto heels, laughing about how one used sex to persuade her hard-working husband to buy her an expensive truck. In another, two oil executives entangled in a love triangle are transported 20 years into a bleak future by flashing green rocks. Yet another follows a devilish seductress in fishnet stockings as she exhales magical black smoke and wreaks havoc on an oil rig.
 
The scenarios sound like typical telenovela fare. Like many of those popular Mexican soap operas, they traffick in sex, the supernatural and not-so-special effects. They even share some of the same actors.
 
But these movies have a serious purpose: promoting safety among the tens of thousands of workers at Pemex, Mexico's giant state-owned oil company.
 
Since 2009, Pemex has paid a private company, Oaxaca-based Cinetransformer, $44 million to produce at least 18 movies, all less than an hour long, and show them to workers in the company's mobile theaters. These tractor-trailers travel from worksite to worksite, where they are converted into 90-seat venues with bathrooms, air-conditioning and popcorn machines.
 
...The problem for some current and former Pemex employees, among other people, is the company's approach with its movies - what Eduardo Zavala, Pemex's subdirector of industrial safety and environmental protection, calls "edu-tainment."

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