Hostelworld Champions Young 'Adventurers' Skinny Dipping in Mexico Cenote Hugh Morris - The Telegraph
go to original June 13, 2015

Meet The World (Hostelworld)

Backpacker favorite Hostelworld has remained true to the old adage, sex sells, in a new risque advertisement designed to target young travelers.

The Meet the World campaign features seven real-life travelers stripping down to their birthday suits to skinny dip at the Ik Kil sinkhole in Yucatán, Mexico.

After diving in, one tells another in a broad Northern accent he's from Warrington before asking where she hails from. She says Argentina and it becomes apparent these naked strangers have been brought together by staying at the same hostel.

The hostel booking website says the advert, the first since a rebrand last month, is designed to appeal "millennials who aren't average tourists" and "celebrates the spontaneous adventures that are born out of meeting like-minded travelers in hostels" (and while swimming naked in sinkholes).

Watch behind the behind the scenes footage below

Read the rest at The Telegraph

Meet the World – behind the scenes at the shoot (Hostelworld)

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