This Poster is HIV-Positive: If Prejudice is an Illness, Information Is the Cure
Ogilvy Brazil
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May 30, 2015
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A new campaign created by Ogilvy Brazil for the NGO Life Support Group (GIV) spread posters throughout São Paulo carrying an actual HIV positive drop of blood; the goal is to combat the prejudice related to people who have the virus.

Related: Why It’s Time to Dismantle HIV Criminalization Laws (TakePart)

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