| Kickstarter Guru Explains How She Raised More Than $9 Million on Crowdfunding Sites Harrison Jacobs - Business Insider | |
| go to original April 30, 2015 |
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"The Crowdsorceress," Alex Daly
We all know the crowdfunding dream: Come up with an interesting idea, slap together a pitch, and throw it on your crowdfunding site of choice. Next, sit back and wait for the money to pile in and your idea to go viral. Ask Alex Daly about that strategy, and she might start laughing.
Daly founded Vann Alexandra, a consultancy that helps innovators raise money on sites like Kickstarter. While it might be a new concept to some people, there is indeed a need for crowdfunding consulting.
Since Daly began working on crowdfunding campaigns in June 2012, she has consulted for everything from indie documentaries to journalism startups — funding all 26 campaigns to or past their goals. She raised $6 million for Neil Young’s Pono Music Player, $800,000 for a reissuing of the NYC Transit Authority Graphics Standards Manual, and $180,000 for a gaming console for dogs. Many call her “the Crowdsorceress."
All in all, Daly has raised more than $9 million dollars through crowdfunding sites.
Daly is currently running her latest campaign to help fund the documentary "To the Edge of the Sky," about four families trying to access life-saving drugs for their kids.
Read the rest at The Mexico Ledger
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