Snow Graffiti Campaign Invites Tourists to 'Take Your Clothes Off' in Mexico Encarni Pindado and Rafa Fernandez de Castro - Fusion
go to original April 15, 2015

100% snow messages around Chicago to remind the freezing masses that it's always sunny in Mexico #snowgraffitiMX. (lapizusa)

Mexico’s ministry of tourism has launched a new graffiti art campaign in the snowy streets of Chicago to promote Mexico as the tropical paradise where winter-weary gringos can go to take their clothes off in the sun.

The country’s tourism board commissioned a series of creative snow graffiti messages and launched a promotional video with the help of Spanish artist NosE Lanariz, who plastered his icy creations throughout some of Chicago’s most emblematic streets.

The campaign uses four catchy slogans: “Take your clothes off”; “Come melt under the sun”; “Beaches with sand this white”; and “Mexico: always a warm welcome.”

Mexico’s tourism board has also launched Twitter hashtag #snowgraffittiMX to encourage U.S. tourists to escape to the tropical rays south of the border.

See the original at Fusion

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