Animal Well-Being Gains Importance with Travelers Travel Weekly
go to original March 26, 2015

Elephant In The Room: Ringling Bros. To Stop Elephant Acts (AJ+)

A sea change in public opinion and growing awareness of animal rights and the ethical treatment of animals is beginning to reshape the ways in which travel companies and travelers are interacting with the animal kingdom.

In the latest coup for the animal rights movement, Ringling Bros. and Barnum & Bailey Circus earlier this month announced that it will remove elephants from its traveling circus performances, marking one of the oldest and most recognized travel and entertainment brands to date to take such a bold step - and one that animal rights groups believe signifies a groundswell in action.

"There's been somewhat of a mood shift among our consumers," Alana Feld, executive vice president of Feld Entertainment, parent company of Ringling Bros., told the Associated Press this month when the company announced its decision about elephants. "A lot of people aren't comfortable with us touring with our elephants."

That mood shift is being felt across the entire travel industry.

Read the rest at Travel Weekly

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