How a Humble Stray Dog at a Taco Stand in Mexico Helped Launch Instagram Kai Ryssdal - Marketplace
go to original February 20, 2015

The first Instagram photograph ever was of a stray dog near a taco stand in Mexico, and is now immortalized on a table in the company's headquarters.

The company was founded by Kevin Systrom and Mike Krieger back in 2010, and just before they launched, the pair tested their creation on a trip.

"We were on vacation in Mexico and I decided I wanted to learn how to make filters and we took a picture of a dog at a taco stand," Systrom says. "Had I known it was going to be the first photo on Instagram I would've tried a little harder."

Instagram now has more than 300 million worldwide users who now log on to share photos and videos, but that wasn't initially the app's purpose.

"Someone once described entrepreneurship to me as a series of happy accidents," Systrom says. "Initially we wanted to create a game where you checked in at places and shared where you were. You happened to be able to share a photo, but it turns out all people did was share photos. So like any good entrepreneur we spotted an opportunity and as soon as we wrapped our head around that we realized it could be a really powerful platform for expressing yourself or expressing something about a product or a moment.”

Read the rest at Marketplace

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