How Did Everyone Get Addicted to Trivia Crack? Businessweek
go to original February 11, 2015

The trivia game that is taking the world by storm! (Trivia Crack)

How’s this for an exciting new game: Players spin a wheel and land on a category like history or sports. They spin again if they get a multiple-choice question right within 25 seconds and lose their turn if they’re wrong. Whoever answers the most questions correctly across six categories first wins.

Its not exactly groundbreaking, but that game - an app called Trivia Crack - has millions of Americans addicted. Trivia Crack has raced past giant apps such as Facebook Messenger, Candy Crush Saga, and Instagram to claim the No. 1 spot for free apps in the U.S. and has held it for more than a month. User reviews of the app, and an embarrassing amount of personal experience (1,202 questions answered correctly), suggest the app creates the kind of dependency its name implies. As one player tweeted recently, “I seriously wonder how many people #TriviaCrack [have] gotten fired since it became such a fad #triviacrackprobs.”

Trivia Crack was already the No. 1 free app download in more than 20 countries before reaching the U.S. It’s the fifth-most played mobile game in the world, according to its 29-year-old creator, Maximo Cavazanni, who founded game developer Etermax in 2009. In Latin America, where it was the most downloaded free app last year, Trivia Crack is on one of every eight smartphones.

Read the rest at Businessweek

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!