Mexican Companies Are Poised for Profit in Cuba Nacha Cattan - Bloomberg News
go to original January 3, 2015

MEXICO CITY — U.S. cruise lines and hoteliers aren't the only potential beneficiaries from a thaw in relations with Cuba. Onboard sodas and materials to build resorts could come from Mexican providers.

Coca-Cola Femsa and Cemex are among the Mexican companies poised to capture a slice of the expansion of the Cuba market, according to ING Groep. Herzfeld Caribbean Basin Fund says that after the U.S., Mexico has the most businesses that would get a boost from the end of the Cold War freeze.

"Cuba is next door," Eric Conrads, an ING money manager based in New York, said in a telephone interview. "It's a natural market. The Cuba Libre cocktail uses Coke. And the libre represents freedom, so it's an interesting mix."

Cuba's possible transition into desirable Caribbean destination from pariah status under the 1960 U.S. trade embargo was set in motion last week when President Barack Obama moved to restore diplomatic ties. Even with the embargo still in effect, Obama's moves would make it easier for companies to export construction, telecommunications and farm products.

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