Coca-Cola Woos Latin Youth with Music brand-m
go to original June 13, 2012

Coca-Cola says Paul McCartney’s free outdoor concert in Mexico City’s central plaza last month not only notched up an estimated 200,000 people in the Zocalo, but that the three-hour event also reached millions via Coca-Cola.TV live-streaming and through social conversations on Facebook and Twitter.

Coke says the Macca event pulled in 500,000 unique streaming viewers, with users spending an average 42 minutes online.

The brand says Coca-Cola is changing the way it reaches the youth market in Latin America in a year-long social media campaign throughout the region, with its large-scale marketing initiative combining real world entertainment, live broadcasts and online social and mobile platforms.

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