Fashion Industry in Mexico Enters the Limelight The Business of Fashion
go to original November 9, 2014

Museo Soumaya in the Nuevo Polanco neighbourhood of Mexico City, home to many of the capital's luxury retailers. (Shutterstock)

MEXICO CITY — It’s one thing to make the inevitable comparison between two rivals. But it’s quite another to aggravate it with a dodgy metaphor. Such was the folly of one Brazilian businessman a few years back when he tried to explain why foreign fashion brands were investing the majority of their Latin American budgets in Brazil rather than Mexico.

Leaning over a catwalk, at a Paris fashion show where he sat within earshot of a Mexican counterpart, the Brazilian chose a mischievous musical analogy to tease his Latin neighbour: Mexico’s fashion market, he declared, was swaying to the languid beat of a mariachi band. Brazil, on the other hand, was strutting to the sound of the samba, he said, and proceeded to ask who could blame people for wanting to make money to the rhythm of a faster beat.

This may have been little more than harmless bluster or a bit of playful banter, but it did highlight Mexico’s very real predicament before it became the rising star that it is today.

With vistas as breathtaking as its nightlife is electrifying, this country of 120 million has not always been as economically dynamic as it is now. But after several decades in the slow lane, Mexico’s fashion market is finally beginning to look as lively as the rest of the country.

Read the rest at The Business of Fashion

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