Don't Panic Celebrates Real Life Superheroes for Save the Children Erik Oster - Mediabistro
go to original November 7, 2014

Superheroes: Eyewitness Reports - A group of journalists investigate multiple sightings of ‘flying superhero figures’. See the touching stories from real children who have been saved by these mysterious heroes. (SaveTheChildren)

Agency Don’t Panic collaborated with production company Unit 9 to explore sightings of superheroes in remote locations in India, Kenya and Mexico in a new PSA for Save the Children.

“She flies with the clouds and she gives water,” says one girl. “He came and destroyed the mosquitoes,” says a small boy. “She came and now we have a new baby sister,” another child adds. “Every child deserves a superhero,” reads text at the end of the ad, when it is finally revealed that the “superheros” in question are, in fact, Save the Children workers. It’s a touching message, as the PSA displays just how important a role Save the Children plays in the lives of children in need, who see their efforts not just as extraordinary but even magical.

The PSA is part of Save the Children’s “Race for Survival” campaign, that was timed to coincide with the UN International Day for the Eradication of Poverty.

Read the rest at Mediabistro

Photo: keenetrial.com

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