Dramatic Ad 'Captions' for Google Glass Shows the Power of Translation David Gianatasio - AdFreak
go to original September 27, 2014

Google Glass - "Captions" Short Film (everdream)

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development.

Writer, director and editor Joe Sill of digital studio Everdream Pictures describes the cinematic clip as a "branded content spec ad," much like the team's earlier, unofficial Tesla spot, "Modern Spaceship," whose admirers included even Tesla CEO Elon Musk.

And sure enough, the new video has also gotten some top-level corporate love, with the official Google Glass page giving it a share on Facebook.

Sam Morrill, senior curator at Vimeo, also left a comment on the clip: "Interesting film. Really sharp look."

Read the rest at AdFreak

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