Sustainable Development Focus of World Tourism Day
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September 26, 2014
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World Tourism Day 2014: Tourism Stories (UNWTO)

UN Secretary General Ban Ki-moon said that this year's observance of World Tourism Day focuses on the ability of tourism to fully empower people, stressing that engaging local populations in tourism development builds stronger and more resilient communities.

Tourism, he said, helps people to develop a variety of skills. As a service sector with cross-cutting impact on agriculture, construction or handicrafts, tourism creates millions of jobs and business opportunities, he said. Its capacity to lift people from poverty, promote gender empowerment and help protect the environment has made it a vital tool for achieving positive change in communities across the world, he added.

He said on World Tourism Day, he encourages the international tourism community to commit to sustainable policies and ensure that host communities worldwide share in the benefits generated by tourism.

This year's World Tourism Day (WTD) draws special attention to the role of tourism in contributing to one of the building blocks of a more sustainable future for all: Community development. This focus is in line with the global transition to the Sustainable Development Goals as the guiding principle promoted by the UN from 2015 and beyond.

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