Tourists Are Pouring Back to Mexican Beaches After a Security Image Facelift Ioan Grillo - GlobalPost
go to original September 1, 2014

The return of visitors follows an ad campaign, including images of Mexico’s crystalline waters, curving coastlines and Aztec pyramids behind soothing music and this play-on-cliche slogan: “Live It to Believe It.” (SECTUR/Anthony.s)

MEXICO CITY — Sunbathers stretch out along white beach after white beach on the sweltering Caribbean coast. Tequila-swigging revelers pack the glittering nightclubs wall to wall. Surfers carve up the Pacific waves.

Yup, that sounds like Mexico all right — but it’s actually been a summer like no other.

As the season draws to an end, officials here are boasting a bumper season in the country’s top resorts, including Puerto Vallarta, Los Cabos and Cancun, where hotels have been packed to the highest levels ever.

The total number of tourists in Mexico hit a record in the first half of the year, with more than 14 million foreigners touching down, almost 20 percent more compared to last year, the Tourism Department said.

The spike in visitors, especially Americans, comes after several years of stagnation in the travel sector here amid a slow global economic recovery and fears of gory cartel violence.

...Last year, tourist numbers finally recovered to just over the 2008 level. This year they soared.

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