Narcocorridos: Mexican Drug Ballads are Big Business in Los Angeles
Fusion Live
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August 17, 2014
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Narcocorridos, or songs that describe in graphic detail Mexico’s drug wars, have been a part of Mexican regional music for decades. But they’re finding big commercial success here in the United States thanks to a new generation of bilingual American-born artists like 16-year-old Cheyo Carrillo. His family has roots in Sinaloa, Mexico but he was born and raised in Los Angeles.

"I think that everyone deep down inside should have a piece of their culture. I'm proud of being American but my family, we’re Mexicanos," Cheyo told Fusion from a recording studio in Burbank, CA.

Cheyo is the youngest singer at Twiins Music Group, the record label that popularized narcocorridos in the United States. Based in both California and Mexico, it was founded by brothers Adolfo and Omar Valenzuela, who changed the style and sound of narcocorridos.

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