Las Vegas: 'Viva Veracruz!' Showcases Life, Music of the Mexican State
Jay Jones - The Los Angeles Times
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July 29, 2014
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Viva Veracruz at the Planet Hollywood Theater in Las Vegas (viva verashow)

Las Vegas visitors may want to plan a trip to Veracruz, Mexico, after seeing a new music & dance production opening next month. At least, that’s the hope of government officials.

“Viva Veracruz! The Show,” which debuts Aug. 11, was commissioned by the state government of Veracruz to promote tourism. It was originally planned as a traveling performance yet landed at Planet Hollywood Resort & Casino after producer Alex Esqueda persuaded authorities they could reach a worldwide audience in Las Vegas.

With a cast of 27 dancers, the production consists of 12 choreographed numbers showcasing the musical style known as “son jarocho.” One act features the well-known song “La Bamba,” which originated in Veracruz.

Another pays tribute to artist Frida Kahlo, the Mexican painter known for her self-portraits & the subject of the 2002 movie “Frida,” starring Salma Hayek. The production is easily understood, Esqueda said. “The show does not have one word of dialogue,” he said.

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