Junk Food TV Ads in Mexico Now Banned on Weekday Afternoons and Weekends Mexico News Daily
go to original July 18, 2014

All those yummy calories will now be labeled.

Another initiative to combat obesity took effect this week, when television and cinema advertising for high-calory food products such as soft drinks, snacks, chocolates and candies will be restricted to certain hours.

The new rules, introduced by the Federal Commission for Protection Against Health Risks (Cofepris), will eliminate 55 of 139 hours of commercials annually as a measure to protect the health of children.

Restricted hours will be from 2:30 to 7:30pm Monday through Friday, and from 7:00am to 7:30pm on weekends. Infractions of the new rules could result in fines of more than 1 million pesos. Commercials will be monitored by Cofepris by employing 2,500 “verifiers.”

Cofepris chief Mikel Arriola said the restrictions would affect 10,000 product announcements.

Read the rest at Mexico News Daily

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