YouTube to Introduce Tip Jar to Video Channels Howard Lake - Fundraising UK
go to original July 5, 2014

YouTube is to add a ‘tip-jar’-like function to video channels to enable viewers to make donations to their favorite channels and content. This can happen “at any time, for any reason”, according to YouTube’s YouTubecreator blog.

The announcement was made by new YouTube CEO Susan Wojcicki at the VidCon online video conference in Anaheim, California. She described the facility as “fan funding”, one of several new facilities that would be added to YouTube.

The facility will enable viewers to donate an amount between $1 and $500.

It seems that the online tip jar is more appropriate for artists, musicians and other creatives than charities’ video channels. Charities that are members of YouTube’s Nonprofit Program do after all have an online giving mechanism already. So perhaps it will be of most interest to fundraisers at arts and culture organizations.

Read the rest at Fundraising UK

Photo: Rob Hyron/Shutterstock.com

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!