Oxxo Stores Are Everywhere in Mexico, and They Will Continue to Multiply Mexico News Daily
go to original July 1, 2014

You can’t go far in Mexico without seeing an Oxxo store, and you’ll be seeing even more of them as time goes by. Mexico’s largest convenience store chain and one of its most successful retailers, with 11,850 outlets in operation throughout the country and in Colombia, opens more than 1,000 new stores every year.

The reasons for its success, according to a report in El Financiero, are in logistics, rented locations and no franchises. It is seven times larger than its nearest competitor 7Eleven, and is in third place behind Walmart and Chedraui in terms of sales per square metre, a figure that comes in at more than 10,000 pesos.

And figures from the first quarter of this year show that those productivity numbers are growing faster than they are at the two big-box retailers, which actually recorded declines.

Launched in 1978, Oxxo is owned by Femsa, proprietor of Coca-Cola Femsa and one of a handful of Mexican companies that have thrived internationally.

So what is Oxxo’s formula for success?

Read the rest at Mexico News Daily

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