Mas Por Mas: Mexican Website Offers Breaking News Via Paper Towel Dispenser Priya Prakashan - india.com
go to original June 5, 2014

Paper Towel Dispenser News (FCB México)

A midst the technological abundance print is still not dead. The new promotional project by Mexican free newspaper Mas Por Mas lately proves that print in indeed helping us. Want to know how to drive consumers to the site? Watch how Mas Por Mas did it with a fresh, simple and unexpected idea.

The Mexican newspaper rigged paper towel dispensers in select corporate, mall and cinema toilets across Mexico City. The dispenser was connected with a wifi printer. So when each individual reached for towels the machines produced real time breaking news from Mas Por Mas on each sheet.

There were QR codes on each sheet which directed the people to the free newspaper’s website. This helped a lot of people discover the website and in turn increased the traffic onto the MasPorMas website by 37%.

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!