Kaank'uun to Cancun: The Backstory of Mexico's Blockbuster Resort Bob Schulman - The Huffington Post
go to original May 14, 2014

Magic Cancun Riviera Maya (Leah Campbell)

In late 1974, an eye-catching ad started popping up in newspapers and magazines for a place the readers likely never heard of. It showed a pristine, palm-lined beach mussed up only by a single line of footprints - but without showing who made them - moseying down the sands as far as you could see.

The headline read: "Walk in the Footsteps of Mayan Kings."

The ad (created by the era's super-agency Dancer, Fitzgerald, Sample) touted a new resort being built by the Mexican government on an island edging the country's Caribbean coast.

What prompted the Mexican feds and other investors to pump $100 million into a uninhabited strip of sand dunes and sagebrush way out in the middle of nowhere? The skinny little island didn't even show up on the maps.

A computer found it.

Read the rest at The Huffington Post

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