At Over $10B a Year, Mexico is the World's Leading Market for Bottled Water Murry Page - The Mazatlan Messenger
go to original April 28, 2014

In this Jan. 9, 2014 photo, a woman drinks bottled water in Mexico City. Bad tap water accounts in part for Mexico being the highest consumer of bottled water and sweetened drinks. (Associated Press)

The Mexican newspaper Sexenio reports that Mexico is the world leader in consumption of bottled water with annual consumption totaling 169.8 liters per person, beating Italy where its residents consume 147.5 liters per year on average.

Stephanie Sidaoui, Chief Executive Officer of Mexico’s bottled water company B’ui, said “While 85 percent of sales of bottled water is 20 liter jugs, water bottles for individual consumption is the most profitable. Hence the entry of an increasing number of brands.”

As the demand for bottled water in Mexico is growing at the rate of 20 percent annually, premium brands such as Evian, Perrier, VIS, Pellegrino, Voss, Fiji and B’ui successfully sell their products at prices that are double the cost of regular bottled water.  A liter of bottled water ranges from eight to 16 pesos, while the premium brands cost between 13 and up to 42 pesos.

According to Sexenio the market for bottled water in Mexico reached a value of $10.36 billion in 2013, representing a growth of 11.6 percent over 2012. Between 2008 and 2013 the water market in Mexico grew 53.5 percent.

Read the rest at The Mazatlan Messenger

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