| The Curly Fry Conundrum: Why Social Media 'Likes' Say More Than You Might Think TED Talks | |
| go to original April 4, 2014 |
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TEDxMidAtlantic 2013
Much can be done with online data. But did you know that computer wonks once determined that liking a Facebook page about curly fries means you're also intelligent? Really. Computer scientist Jennifer Golbeck explains how this came about, how some applications of the technology are not so benign - and why she thinks we should return the control of information to its rightful owners.
As the director of the Human-Computer Interaction Lab at the University of Maryland, Jennifer Golbeck studies how people use social media - and thinks about ways to improve their interactions.
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