This Medical Marijuana Ad Will Be First to Appear on Major Networks Katy Steinmetz - TIME
go to original March 9, 2014

First Marijuana Commercial Debuts on Major Network (MarijuanaDoctors)

The new commercial from MarijuanaDoctors.com might seem to make perfect sense to a medical marijuana patient who has just taken a dose of their medicine. For most others, the logic may take a moment to sink in.

During the one-minute spot, which the company is touting as the first ever medical marijuana business commercial to air on major networks, a faux dealer pushes sushi in the street, opening up a coat filled with raw fish like cartoon thieves open trenchcoats filled with black-market Rolexes. “You wouldn’t buy your sushi from this guy,” the voiceover concludes. “So why would you buy your marijuana from him?”

“We felt the viewing public would agree that in the states providing safe access, continuing to obtain medicine illegally is as absurd as purchasing raw fish from a drug dealer,” the company’s CEO Jason Draizin said in a press release. Of course, purchasing “sushi” from the “sushi dealer” remains the only option for those who are obtaining the “sashimi” for recreational purposes, as opposed those who require “California rolls” for medical reasons, in most places.

Currently, 20 states and Washington, D.C. have legalized the use of marijuana for medical purposes. The spot will begin airing in New Jersey, one of those states, via Comcast on stations such as Fox, CNN and ESPN, according to the release.

MarijuanaDoctors.com operates as a middleman, connecting people seeking marijuana for medical purposes with doctors who provide those prescriptions. The commercial will be airing nearly two decades after California became the first state to legalize medical weed in 1996.

Read the rest at TIME

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