Barbie Lands Her Dream Job: A Spread in the Swimsuit Issue of 'Sports Illustrated' Kristina Bravo - TakePart
go to original February 27, 2014

Sallie Krawcheck on Barbie SI Swimsuit: What Year Are We? (Bloomberg News)

She’s been president, a shoe cat burglar (Louboutins only, please), and a Formula One driver. As an astronaut, she landed on the moon four years before Neil Armstrong. Is there anything that Barbie can’t do?

Well, she can’t keep her sales up. In January, Mattel reported a 13 percent drop in the doll’s fourth quarter sales. Now, the company’s looking to revitalize the brand by adding another title to her resume: feminist.

At least in theory. The strategy makes sense - Barbie’s 18-inch waist never sat well with human feminists. But instead of taking a page from Simone de Beauvoir (too obvious, perhaps?), Barbie’s gracing the pages of Sports Illustrated’s 50th swimsuit anniversary issue - in a bikini, of course.

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