With Google Grants, Your Nonprofit Can Afford to Buy Brand Awareness on AdWords Hillary Read - MediaPost
go to original February 20, 2014

Introduction To Google Grants (GoogleGrants)

So you’ve started a nonprofit, and you’d like to get the word out. There’s social media, SEO, word of mouth, etc., but you’re getting impatient. You need a visibility boost, and fast.

Have you considered AdWords?

Before you throw up your hands and say your nonprofit doesn’t have any budget to run ads, check out Google Grants, the search behemoth’s program that gives out $10,000 worth of free advertising a month to organizations with 501 (c) (3) status. There are qualifiers, to be sure – all ads must go to the approved non-profit website, for instance – but it’s free money and free advertising.

Read the rest at MediaPost

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