TIME Magazine's Puff Piece on Mexican President Provokes Widespread Ridicule
Bill Conroy - The Narcosphere
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February 19, 2014
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The Government of Enrique Peña Nieto paid Time-Warner $44,000 prior to this recent cover story on him titled “Saving Mexico” (TIME)

The kicker headline on TIME magazine’s most recent international edition cover says it all: “Saving Mexico.”

With it is the image of the dapper 47-year-old Mexican president, Enrique Peña Nieto, standing clad in an expensive suit and sporting a red-and-silver diagonally striped necktie. His hands are clasped in front of him; his head is cocked slightly upward; his jaw clenched — as though he is a determined man staring down the future.

TIME’s cover, however, drew instant ridicule across the social-media circuit in Mexico, inspiring numerous parody covers, such as one showing a zombie-faced Peña Nieto holding a scythe with the kicker headline, “Slaying Mexico”; and others depicting Peña Nieto as Moses or the Lady of Guadalupe or Mad magazine’s mascot Alfred E. Neuman.

The inside story, like the magazine’s cover, also was panned by critics as a shameless promotion of a political leader who is downplaying an increasingly bloody drug war in favor of pushing energy, education and fiscal reforms that many Mexicans believe will damn the larger nation to decades of misery for the benefit of a rich elite — among which are US investors.

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