| Martin Guitar's Navojoa Factory Celebrates Its 25th Anniversary in Mexico PRNewswire | |
| go to original February 10, 2014 |
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Martin Guitar CEO Chris Martin discusses the craftsmen and women who create Martin Guitars and Strings in Navajoa, Mexico. (cfmartinguitar)
C. F. Martin & Co. marked the 25th anniversary of its factory in Navojoa, Sonora, Mexico with a celebration attended by the Board of Directors and the newly released Road Series DRSGT and 000RSGT models.
"The Navojoa factory has been an extraordinarily positive endeavor on all fronts," said Chris Martin, Chairman and CEO, C.F. Martin & Co. "It has allowed us to expand our product line and reach different customers without sacrificing our standard of quality or our domestic workforce, and being part of the community in Navojoa is extremely rewarding."
"The Navojoa factory has been a fantastic success not only in business terms, but also in the very warm relationship we have developed with our counterparts there," said Bill Hall, a 38-year veteran of Martin who oversees the Navojoa operations from Martin's headquarters in Nazareth, PA. "The craftspeople in Navojoa are very much part of the Martin family, and they produce instruments and strings of increasingly superb quality with each passing year."
The factory originally opened in 1989 to produce electronic accessories and a portion of Martin's guitar strings. Beginning in 1992, Navojoa began making Martin's Backpacker guitar. This project provided a foundation for developing woodworking and lutherie skills.
Since then, while becoming Martin's sole manufacturer for strings, the woodworking craftspeople have continued to evolve their skills with training from Martin, including training trips to the Nazareth factory, and now produce solid-wood models using the more demanding construction techniques associated with Martin's traditional, higher end models.
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