Ensenada's New Legislative Council Says No to Land Use Change in Wine Region Bill Esparza - OC Weekly
go to original February 8, 2014

This week, Ensenada's new government ended months of uncertainty in the Valle de Guadalupe and initiated the process to cancel the unpopular Sectorial Program for the Urban Touristic Development of the Wine Producing Valleys, which threatened to drastically transform Mexico top wine region into a highly unsustainable model for touristic purposes.

Por un Valle de Verdad, a home-grown movement consisting of winemakers, chefs, hoteliers and farmers in the Valle de Guadalupe, has been fighting this land reuse proposal that was passed into policy in a closed door session, since the beginning. They even threatened to cancel Vendimias, the Valle's annual wine harvest festival. Between their press conferences, attendance at council meetings and social media activism, they've managed to garner local support and attract international attention to their cause to recall the proposal by ex-governor Enrique Pelayo Torres. For now it's hands off the Valle de Guadalupe, and a big win for Baja wine and food - and yes - Vendimias is on!

Read the rest at OC Weekly

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