| Virgin-Backed Virtual Network Set for Push Into Major Latam Markets Richard Handford - Mobile World Live | |
| go to original January 29, 2014 |
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Mobile virtual network operator (MVNO) Virgin Mobile Latin America (VMLA) aims to launch a commercial service in Mexico over the next few months and is waiting on regulatory approval in Brazil.
VMLA has already launched in two of the region’s smaller markets, starting in 2012 with Chile and followed subsequently by Colombia.
In Mexico, the MVNO is putting the sales, marketing and customer service machinery in place for a commercial launch shortly. It is using the cellular network of Telefonica, the country’s second-largest mobile operator, to deliver its service.
The country’s government moved last year to liberalise its mobile market, a factor that attracted VMLA, it has been reported.
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