This New Web Series About Factory Farming is Brought to You by Chipotle Willy Blackmore - TakePart
go to original January 28, 2014

Farmed and Dangerous Trailer: Forget YouTube videos - the restaurant chain is debuting a four-episode Hulu series. (farmedanddangerous)

Two music videos and some 20 million YouTube views later, Chipotle is taking its pseudocommercial campaign against factory farming to new lengths: Next month, the restaurant chain will debut a scripted comedy, “Farmed and Dangerous,” on Hulu.

Ray Wise - whose real hair color is catching up with the guilt-induced stark white tresses of his character Leland Palmer on "Twin Peaks" - plays Buck Marshall, the feckless head of the Industrial Food Image Bureau. The four-part series, each 30-minute episode broken up by traditional commercial breaks, follows Marshall’s efforts to sell the petroleum-fed meat of fictitious agri-villain Animoil to the public.

The problem is, feeding black pellets of crude to cattle is causing them to combust like a Spinal Tap drummer - and when the security cam footage of one such bovine bomb is leaked by a handsome young farmer who is part of a group “committed to better farming practices,” Animoil has a PR crisis on its hands.

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