50 Years of Success Unite Volkswagen and Mexico YouCar
go to original January 23, 2014

50 years ago, on January 15, 1964, the Wolfsburg-based company founded an import, production and sales company called "Volkswagen de México S.A." The Beetle began rolling off the assembly line at the new plant in Puebla in 1967, with production of this model only finally coming to an end in 2003. Alongside the Bulli, the Beetle motorized Mexico for decades.

In 1997, Puebla became the only plant in the Volkswagen Group to build the New Beetle, exporting the model all over the world. Production of the fourth Jetta generation commenced at the same time. Both models lent key growth momentum to export business at Volkswagen de México. From 1964 to the present day, the Volkswagen Group has already invested a total of US$8 billion in Mexico.

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