Sergio Ramos: Mexico Is a Cradle of Startups Sergio Ramos - Infosurhoy.com
go to original January 8, 2014

MEXICO CITY – A conversation between Diego Ballesteros and his friend, Evaristo Babé, about the lack of restaurants with an online delivery service led to the creation of one of the most popular startups in Mexico: Sindelantal.mx (“without an apron” in Spanish).

“We both came from working in the Internet field and the entertainment world and we were eager to launch a project together,” said Ballesteros, 33. “We’re entrepreneurs. We thought about it and a few weeks after that conversation over a couple of beers, we launched the first version of our business plan.”

Sindelantal.mx is an online platform where customers can choose delivery options from restaurants that will bring the food to a specified address within 30 minutes. The company receives a 12%-16% commission for each order.

In January 2013, when the startup launched operations in Mexico City, it received an average of 1,000 orders a month. By December, the figure rose to 15,000.

“Mexico has a somewhat low level of Internet penetration, but we know that in the near future financial institutions will take e-commerce more seriously,” Ballesteros said. “Similarly, as companies provide the elements needed to ensure the reliability of transactions, users will get over their fear of buying online.”

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