Digital Only Book Publishing Springs Up in Mexico Jeremy Greenfield - Digital Book World
go to original January 3, 2014

Even in nascent ebook markets, entrepreneurs are starting to go after the opportunity of ebooks.

Take Mexico, where publishers I spoke with at the Guadalajara International Book Fair estimate that ebooks represented about 3% to 5% of the market — very much like the U.S. four or five years ago.

Yet, the growth of ebooks in Mexico — and around the world — has spurred the launch of Editorial Ink, a Spanish-language enhanced ebook publisher. I sat on a panel with the founder, Diego Echeverria, where he delivered a presentation that would have fit in perfectly at The first Digital Book World four years ago about how he launched his company, how he built, marketed and sold ebooks, the uphill battles in convincing authors and gaining readers and an audience. In fact, the business reminded me somewhat of Open Road Media, the U.S.-based digital publishing start-up.

I spoke with Echeverria after his presentation and then later at a cocktail party* that evening. He has the same energy and optimism as many digital publishers I’ve met over the past several years and the fact that the ebook market in Mexico and in much of the Spanish-speaking world hasn’t quite developed yet doesn’t faze him. He’s a believer.

Read the rest at Digital Book World

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