Call Centers in Tijuana Await 'Huge Pool of Talent' if US Keeps Deportation Pledge Rory Carroll - The Guardian
go to original February 20, 2017

Call centers in Tijuana are booming with people deported from the U.S. Their good English skills make them the perfect candidates to call Americans. From video journalist Brooke Binkowski in Mexico. (AJ+)

If US President Donald Trump deports millions of people, Mexico’s call centers will have one word for him — and it will not be gracias; it will be “thanks.”

The booming industry needs English speakers to service US customers and the US president seems set to oblige with a deportation force that could banish record numbers of Americanized Mexicans south of the border.

“That’s a huge pool of talent for us,” said Joe Andere, executive vice-president of Americas Survey Company (ASC), which with its sister company, Voxcentrix, has 450 call center stations in Tijuana. “We’re looking for people at the moment. All the companies are.”

Employing native English speakers who understand US culture gives Mexican call centers an edge over rivals in India and the Philippines in a competitive, billion-dollar global industry.

Call centers in Tijuana already employ thousands of people deported under former US president Barack Obama’s administration. They do market research, sales and technical support for companies such as McDonald’s Corp, Coca-Cola Co and Toyota Motor Corp. Their English can be so fluent and idiomatic that customers assume they are in the US.

Read the rest at The Guardian

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