Interbrand Releases Best Mexican Brands 2014 Pablo Romo - Interbrand
go to original July 23, 2014

Interbrand is excited to launch the Best Mexican Brands 2014 report. Led by Telecom giant, Telcel - followed by Corona, Telmex, Oxxo, and Bimbo - the ranking presents a cross-section of the most successful brands in all sectors, including retail, beverages, food, and financial services.

The value of all 25 Mexican brands exceeds USD $32,000 million, which demonstrates the growing influence of these companies in their markets. Notably, the combined value of these top Mexican brands has grown almost 90 percent during the past 5 years.

By comparison, the total value of the top 25 Mexican brands is equivalent to 80 percent of the value of Brazil’s top 25 brands (USD $40,000 million), 58 percent of the best Spanish brands (USD $55,000M), 51 percent of India’s leading brands (USD $63,000M), 46 percent of Canada’s (USD 70,000M), and 28 percent of Japan’s (USD $115,000M). While a gap in total value remains between Mexican brands and leading brands elsewhere,, the impressive growth of brands such as Bimbo, Corona, Cemex, and Mexichem has reduced this gap significantly.

Read the key sector takeaways from the report here

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