Professional Bull Riders: 'Original Extreme Sport' Focuses on International Growth Mark J. Burns - Forbes
go to original July 22, 2014

Crazy World of Professional Bull Riding (Trans World Sport)

In 1992, 20 original bull riders each wrote $1,000 checks to finance what is now the Professional Bull Riders. At that time, just eight events existed in the United States, with maybe 300,000 people attending — and that’s probably even generous.

Fast forward to 2014 and the still young PBR has firmly established its imprint throughout the country, with major stops in Dallas, New York and Las Vegas. The organization now boasts roughly 300 annual events as it operates in five different countries, including Australia, Brazil, Canada and Mexico. Over the past two decades, the PBR has doled out over $140 million in prize money to its riders.

“Those 20 original guys and those $1,000 checks have evolved into quite a tremendous sports property that is covered in 400 million households around the world,” said Jim Haworth, Chairman and Chief Executive Officer of the PBR.

“It’s been quite the growth pattern,” added Haworth, who calls bull riding the “original extreme sport.”

Read the rest at Forbes

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!